Salah Czapary- DC Council Launch Video – KevinRuzbacki.com

Salah Czapary DC Council Campaign Launch Video

Salah came to me with a simple idea: create a captivating video to launch his campaign for Ward 1 DC Council candidacy. In talking with him about his platform, I came up with the “because we don’t have to continue walking around with our eyes closed” ending statement and built a concept around that since it was so powerful.

Results After 3 Weeks:

– Over $10,000 raised

– Over 150 signatures

– 16,800 social media views

Client

Salah Czapary

Project Date

February 2022

Category

Campaign · Creative Direction · Script Development · Videos

Salah Czapary Background Profile Video

The profile video was another addition to his overall campaign. He wanted to showcase his upbringing and background in public safety and futher enforce his candidacy for city conuncil. The big challenge was figuring out how to make this unique and eye-catching. I came up with the cool idea to have him walking through the polaroid photos of his past and ending up in the present to continue his campaign for council.

Results:

– Raised over $280,000