Direct Marketing Campaign

I was tasked with the challenge of creating a motion-graphics advertisment to entice viewers to want to buy video production projects as the first step in their sales funnel. They wanted to showcase mulitiple styles of animation to appeal to a broad range of potential customers. I wrote the script, came up with the scenes and created all the graphics/animation.

Goal:

Drive viewers to a dedicated landing page that will increase inquiries about projects.

Results after 1 month:

– 91 new unique visitors visitors to the landing page

– 224% increase in inquiries