Overview:
“United We Go” is a citywide organization designed to promote safe, sustainable, and respectful transportation choices across Washington, D.C. The goal was to connect drivers, cyclists, pedestrians, and other modes of transportation users under one shared message — we all move better together in harmony.

Concept & Approach:
Inspired by the look and feel of classic video games, the campaign reimagines everyday transportation interactions as part of a unified “game world” where everyone plays a role. Each action — buckling a seatbelt, checking for pedestrians, locking a scooter correctly — becomes a “power-up” that contributes to a collective win for the player. The video opens with a cinematic “game start” moment, using stylized sound design and retro-inspired motion graphics to transition from real-life D.C. scenes into a playful, immersive environment. Locations across the city — from neighborhood crosswalks to local landmarks — were chosen to highlight community connection and shared responsibility.

Concept & Approach:
I served as the sole creator and producer of this campaign, managing every stage from concept to final delivery.

• Directed all on-location production, handling camera operation, lighting, and sound across multiple D.C. sites.

• Managed all logistics, including location scouting, permits, and scheduling.

• Oversaw casting and coordination of local actors, outsourcing only on-camera talent and voiceover.

• Led post-production — editing, color grading, sound design, and motion graphics integration.

• Delivered final campaign videos optimized for web, social, and community outreach.

This end-to-end creative control ensured the campaign maintained a consistent tone, aesthetic, and message — from the first idea to final delivery.